50+ photographers choose their favourite image they have shot for an advertising campaign

This hardback book highlights fine art photography as a powerful tool in advertising, as well as discussing the importance of photography and choosing the right photographer to enhance an idea.

Included are 57 highly regarded international photographers active in commercial, editorial and fine art photography, & the examples of work are shown with relevance to being the central element of communication in an advert. The book produced with an exhibition is also about the changing of role of photography and advertising, as over the years, the advertising business has undergone some profound shifts. During this time we seen how the previously separate disciplines photography, art and the communication of commercial brands have converged. Interviews with people in the business, such as John Hegarty worldwide creative director of BBH, Albert Watson, Nadav Kander and John Swanell, as well as others, including agents & art buyers it discusses how and why this has happened, and what it means the modern day art photography and advertising.

To get a copy of the book please email | mail@noonwright.co.uk