The Exhibition was held in the ‘Form Design Centre’ in Malmo, Sweden, in a beautiful building, regarded as being the country’s best-preserved half-timbered building from the end of the 16th century.

With sponsorship from Audi, NOONWRIGHT and Peer Eriksson put together a highly successful exhibition which went on to travel from Sweden onto Stockholm, Berlin and Munich.

Rarely have so many skilled advertising photographers been featured in one exhibition offering a unique opportunity to make comparisons and ultimately to appreciate how choosing a skilled and creative photographer can produce award-winning results. Images were displayed on large white light-box canvases …. The exhibition went on to be sponsored by Audi and go on tour in Europe…

The exhibition was part of the first biannual Photography in Focus festival taking place in SwedeN